HTC ONE M9 NEW SOFTWARE
"M9 makes a statement: You demand the very best," said Drew Bamford, head of the Creative Labs unit for HTC and responsible for the software on the phone. HTC says it's the third generation of its "iconic design" and believes it has stepped up the quality of the build. "It is building on an already stunning phone, though - one that we were extremely keen on - and completely overhauling an already good product isn't always the right decision." "With only slight changes to the overall design and some tweaks to the specs, the HTC One M9 isn't the mobile revolution some may have been hoping for," said CNET editor Andrew Hoyle. For the M9, the company utilized a more standard 20-megapixel shooter. But the camera was critically panned and consumers didn't understand why the phone only had 4 Ultrapixels. The original HTC One and M8 both used an "Ultrapixel" camera that it argued let in more light for clearer photos. One issue is the reputation for a weak camera. The company said that it opted to keep what was working and refine some of the problem areas for M9. That will make it a hard sell for a company whose defining attribute is its design acumen and attention to aesthetics. But the M9, especially in the gunmetal grey color, looks essentially like the M8. The shape of the back is altered for a better grip, and the polished edges are gone. While the previous year's One M8 stretched the amount of metal incasing the smartphone, the M9 saw only minor tweaks and improvements. Still, HTC is nowhere near abandoning the smartphone business, and its One M9 took center stage on Sunday. "If they balance the financial side of the investment well, it might just work." "Showing u still got it when it comes to innovation is essential to the brand," said Carolina Milanesi, an analyst at Kantar WorldPanel. Beyond Apple at the high end, there is fierce competition in the affordable smartphone segment between hot local start-ups like China's Xiaomi or India's Micromax, and other rivals like Lenovo's Motorola, Huawei and ZTE. The desire to transform comes from recognizing that the growth in smartphones isn't what it once was. The fourth-largest smartphone maker in the world in 2012, the company has fallen off the radar and is categorized in the "other" category of companies that no longer merit individual mention, according to IDC. There's good reason HTC is look beyond its comfort zone: the smartphone game has been particularly tough for HTC. "'Utopia in Progress (the name of the event) represents the next step of how tech will touch every aspect of our world and ehance how we experience it."
"It's a new act of our opera," said HTC Chairwoman Cher Wang, referring back to her oft-used analogy of HTC's symphonic blend of design, hardware and software. Failure, however, could mean it gets stuck in the increasingly competitive smartphone business, one dominated by heavy hitters like Apple. Succeeding with a new product means another source of revenue and a fresh direction. HTC's event was of particular importance because its press conference was its chance to reinvent itself as a broader personal technology company. Samsung is expected to unveil its next Galaxy S smartphone at an event later this evening, a day before the Mobile World Congress trade show officially kicks off here.
HTC ONE M9 NEW FULL
HTC's announcement comes on a Sunday chock full of news from the likes of Nokia, LG, Huawei and others. The two products come after HTC unveiled the HTC One M9, an updated version of its flagship smartphone with minor tweaks to the body and new software enhancements. But HTC is expanding in its own way - preferring to partner with Under Armour for the Grip fitness tracker and Valve for the gaming headset Vive. The trio of products highlights the company's desire to move beyond smartphones, following in the footsteps of larger competitors such as Samsung that boast a wider portfolio of gadgets for consumers. The HTC One M9 takes an evolutionary approach with only minor tweaks to the body.īARCELONA - HTC formally embarked on its mission to transform itself after unveiling not only a new smartphone, but also a fitness tracker and virtual reality headset.
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